March 11, 2011

CSR Reports: love 'em or hate 'em

So, what is CSR report I speak of . CSR stands for Corporate Social Responsibility...and what is that? It is the what and how a company is engaging in social responsibility. Be it community outreach, going green incentives...the list can go on.


By definition of PricewaterhouseCooper: A company's commitment to operating in a socially, economically and environmentally sustainable manner, while recognizing the interests of its stakeholders.

But the key in these incentives is not just what the company is doing but how they are communicating them to the public...in comes the CSR Report. Usually 50+ pages of information, history, stats, data, visuals...you name it!

Most companies have their reports posted online, some which include interactive components to help make it easier for the readers to understand.

CSR reports are mainly done for the shareholders and to make the company look good; however, they have valid information if someone is looking to see what his or her favorite company is doing, if your the type of person that cares as to what you buy, it can help you find out where your money is going.

Some of the reports that I have looked into are:

H & M - I enjoyed reading about its' incentives and have seen how the company has followed through on its; promises and strengthening its' partnerships.

McDonald's- Really interactive and provides a lot of visuals and videos.

Ford -Has a lot of information, which shows the customer that they are being honest


As tedious as it may be reading these 70 plus pages, it is interesting to see how coporations have changed over the last few years, and how it is almost impossible to find a company that isn't doing something to help out. You might learn a few new things about your favorite company and what they are doing.

No comments:

Post a Comment

Labels

. Web 2.0 (1) 19th (1) Acting (1) all nighters (1) apartments (1) Arcade Fire (1) art show (1) assignment (1) assignments (2) back to school (3) bacon (1) balloons (1) Bands (2) Beaches (1) Beardo (1) Birthdays (2) Black Swan (1) blackberry (1) blogging (1) Blogs (1) bored (1) brands (1) breakfast (1) bucket list (2) cake (1) cars (1) Childhood (1) chocolates (1) classmates (1) commercials (2) concert (3) Contest (1) crying (1) CSR (2) Cults (1) cute (1) dancing (1) Disney (1) Docket Theatre (1) donations (1) Donkey Kong (1) double down (1) drama (1) dress (1) easter (1) eco-friendly (1) ending of school (1) environment (1) Epic Meal Time (1) event (1) Facebook (1) facts (1) fails (1) First blog (1) Flood day (1) food (2) friends (3) fundraiser (1) funny (5) go outside (1) goals (2) Guest Speaker (1) Guttenberg (1) H and M (1) Halloween (1) happy (1) health (1) homework (1) Humber (2) IKEA (1) intense (1) internships (2) Jersey Shore (1) jobs (3) Juno's (1) Kanye West (1) Karen Elson (1) Ke$ha (2) KFC (1) kindness (1) Lady Gaga (1) late night studying (1) lessons (1) life (3) LMFAO (1) logos (1) london taphouse (1) March (1) marriage (1) mini eggs (1) monday (1) monday music (6) Mondays (1) money (1) Movemeber (1) Movie (2) movie review (1) MTV (1) Music (5) music videos (6) Musicians (1) N Falls (1) Natalie Portman (1) National Geographic (1) Neighbourhoods (1) New blog (1) new season (1) Novels (1) Ok Go (1) old faves (1) partying (1) photos (1) pinterest (1) plans (1) POST (2) products (1) Public Relations (5) Publishers (1) random (1) Reading Week (2) Rebecca Black's music video (1) Review (3) reviews (1) Road trips (1) robots (1) Rosedale Heights (1) Royalle (1) Runaway (1) Ryerson Dance (1) sad (1) school (4) Sean Moffit (1) shopping (1) Skins (2) sleep (1) sneak dee's (1) Snow (1) Social Media (4) song (1) Spain (1) speech (1) Spring time (1) Strange (1) student's life (2) sucker punch (1) summer (2) Super Bowl (1) Swan lake (1) SWOT (2) technology (1) TGIF (1) The Black Keys (2) The Elks (1) the kooks (1) Theatre (1) things to do (1) think about it (1) Tokyo Police Club (1) Toronto (3) Toronto Star (1) Traditional Media (1) trailer (1) trend (1) TV (2) twitter (1) UK (1) unicorns (1) update (3) USB (1) visuals (1) volunteering (1) walk the moon (1) Where the Wild Things Are (1) why (2) Wild Fire Agent (1) Window 7 phone (1) working (1) Yeah Yeah Yeahs (1) Yes we can (1) YouTube (13) YTSO (1) ZARA (1)