December 16, 2011

Brands, Logos, Ads and Products, O My!

My blog is going to change a bit. I'll be focusing more on consumer products and brands. In each post I'll be examining a new product or brand. I will also be posting about my internship journey this term-which also deals with consumer practice and goods

With so many products out there, it gets a bit crazy to decide which one to pick. Today a lot of money is placed in product branding and marketing. And for the most part we all fall for it- don't deny it. Although there is a lot of great brand out there, that have earned our loyalty over the years and produce quality products, there are a lot of copy cats and "flawed" products.

The world of marketing and adverting is crazy and exciting. Brand development is extremely interesting and can make or break a product. This is what I want to find out; what makes a brand and a product great versus being a marketing scheme.

I'll review companies, brands and their product (gluten-free ones anyways) and sort the good, the bad and the ugly.

I welcome any suggestions of products I should examine and review each week.

The opinions in this blog are my own and do not reflect those of the actual brands'. My reviews will be honest and respectful towards the brands and companies.

I'll try to post videos and photos to go along with each of my reviews.

Stay tune,

Emilia



December 6, 2011

The end is near...of the semester that is

With just a week to go, my post-secondary education is coming to a warp. And with just the four month internship coming up, I'll officially have completed the Humber Public Relations programs.

It really is bitter-sweet knowing that after next week I'll no longer have to spend time in a classroom (however I am sure my internship and and first years on a job will feel like my new "classroom"). Although there is still a lot for me to learn, I am feeling ready to "go out there" and try my hand at PR.

If I were to be asked, what am I taking away from my three years at Humber?
My answer would be new friends and learning how important it is to edit edit edit. It's true what they say (I am not too sure who "they" are, but I've heard "them" say this before) that you'll meet some of the most amazing people when you're in your post-secondary years of education. It makes you wonder whose friendships will remain after the program and how many of those people you may come across in your careers and personal life. Since the PR world is something small, and there is a lot of networking, it is safe to say that a good half of my class will be a big part of my career down the road.

Another weird thing about finishing the program for me is the fact this will be the first time that I won't be enrolled in school. Since SK back in 96/97, I have just kept going and going-til the end which appears to be now, at least for the next few years. I swear this day was never going to come, at least not so soon.

So my game plan? Well at the moment I plan to enjoy this video and I suggest you do the same

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